“By partnering with Saints, LifeSpring saw an opportunity to unite the ministry and initiatives under a single, authentic brand that truly captured their vision and values. The partnership has already led to three remarkable success stories”

Tony Wastall - Found LifeSpring Ministries

Introduction

LifeSpring Ministries began more than 25 years ago with a simple mission: to help people encounter God, grow in faith and share the Gospel with others. As the ministry has grown locally, nationally and internationally, new initiatives have started and the vision has expanded. 

From an annual conference and a school of ministry, to overseas missions and church planting, LifeSpring is thriving. But with each new initiative came standalone messaging and visuals. Over time, this caused confusion about what LifeSpring truly is. Recognising the need for a unified identity that reflected their core values, LifeSpring turned to Saints.

By partnering with Saints, LifeSpring saw an opportunity to unite the ministry and initiatives under a single, authentic brand that truly captured their vision and values. The partnership has already led to three remarkable success stories: 

  1. A Gala event organised and hosted by the Saints team unveiling the ministry’s new look.

  2. A striking new logo that honours LifeSpring’s Upward, Inward, and Outward journeys.

  3. A user-friendly website that’s already boosting engagement, showcasing the heart of LifeSpring, and strengthening its global impact.

The challenge: Going from confusion to consistency

For years, LifeSpring Ministries has poured its passion into missions work, children’s programs, leadership training, large-scale conferences and more - each creating their own set of logos, taglines and visuals.

Although every initiative is driven by LifeSpring’s shared heart for transformation, the resulting mishmash of designs, messaging and identities created a disconnect between the ministry and its initiatives.

A newcomer to the ministry exploring LifeSpring Kids would be greeted by cheerful branding and playful themes, yet found a completely different tone when learning about the Reclaim Annual Conference. Even long-standing members of the ministry would struggle to describe LifeSpring in one sentence. 

With so many voices and visual identities, LifeSpring’s internal and external messaging lacked consistency.